An AI chatbot for a website is a conversational assistant visitors use on your site to ask questions and get replies. With Assistrio, that chatbot is an Agent trained on your business content so answers stay grounded in how you work — and conversations remain available in your workspace for follow-up.
WEBSITE AI CHATBOT
AI Chatbot for Your Website
Create an AI chatbot trained on your business knowledge, add it to your website, answer visitor questions, capture leads, and review every conversation in one workspace.
No credit card required · 7-day free trial
Overview
Assistrio lets you create an AI chatbot for your website trained on your business knowledge. It can answer visitor questions, capture lead details, and keep every conversation available for review in your workspace — unlike a basic scripted chatbot that only follows fixed menus.
You provide the content that powers replies — documents, Q&A, snippets, and datasheets — then test answers before visitors see them. When someone needs a person, lead details stay connected to the chat context so your team can follow up with full history.
No credit card required · 7-day free trial
- Train answers on your content in Knowledge Base & Training.
- Collect visitor details during chat with Lead Capture.
- Review questions and replies in Manage Conversations.
- For the full setup path from knowledge to publish, See how Assistrio works.
What is an AI chatbot for a website?
An AI chatbot for a website is a conversational assistant visitors use on your site. Someone asks a question, the chatbot interprets the request, and it replies with information grounded in the business knowledge you provide — so routine product, service, and support questions do not always need a person in the loop.
Assistrio’s website AI chatbot is an Agent you configure around your own content. It is not presented as a generic public chatbot with answers about every company — replies stay tied to the documents, Q&A, snippets, and datasheets you approve.
Train it on your business knowledge
The Agent answers from Knowledge Base & Training content you approve — not from inventing details about your market. Keep sources current so replies stay aligned with how your products, services, and policies actually work.
- Files and documents you upload
- Questions and answers (Q&A)
- Text snippets
- Datasheets
- Product, service, pricing, and policy information you choose to publish in knowledge
- Add and refresh sources in Knowledge Base & Training. This page covers the benefit and workflow; the feature page covers source types and management in detail.
Answer customer and prospect questions
Website visitors often need clear answers before they contact sales or support. A business website chatbot can cover the questions your knowledge already explains — so people keep moving instead of waiting for business hours.
- Product and feature questions
- Service scope and how your offering works
- Pricing-related questions when that information is in your knowledge
- Onboarding and getting-started guidance
- Policies, availability, and common support questions
Examples of visitor questions (wording depends on your content):
- “What does this product include?”
- “How does onboarding work?”
- “Where can I see pricing?”
- “What is your refund or return policy?”
- “Do you support my use case?”
Provide support when your team is offline
Buyers and customers research outside business hours. An AI chatbot on your website can stay available to answer from your approved knowledge when your team is offline — so visitors still get a useful first response instead of an empty contact form.
Assistrio does not claim guaranteed uptime. Availability depends on normal service operation, and answers stay limited to the knowledge you provide.
Capture leads while helping visitors
Helpful conversations can also collect contact details when someone needs a person. Lead Capture can gather built-in fields — full name, email, company, and phone — plus optional custom fields when your process needs more context. Captured leads stay connected to the chat history so follow-up starts with full context.
Lead export is available on paid plans. Assistrio does not sync leads to a CRM automatically.
- Configure fields and capture behavior in Lead Capture.
Support visitors in multiple languages
On Starter and Pro, Multilingual Support can adapt replies to the language the visitor uses — useful when your site attracts questions in more than one language. Keep your knowledge clear so the Agent has solid source material to work from.
- See plan details and behavior on Multilingual Support.
Review conversations and understand visitors
After visitors chat, conversations appear in your Assistrio workspace so your team can review questions, Agent replies, and lead context when capture is enabled.
Advanced Analytics & Exports help you inspect topics, sentiment, and trends — with deeper history and export options on paid plans. Google Maps Location Analytics is available on Pro.
- Open the conversation inbox in Manage Conversations.
- Explore topics and trends in Advanced Analytics & Exports.
Customize your Agent
Shape how the Agent sounds and behaves before visitors meet it. Set tone and instructions, response behavior, welcome messaging, suggested questions, and brand appearance so conversations feel like part of your business — not a generic bot.
- Profile, tone, welcome message, and appearance controls live under Agent Setup, Branding & Customization.
Test answers before visitors see them
Use Agent Playground & Preview in your workspace to try real questions and evaluate the Agent’s answers before you put the chatbot in front of website visitors. Spot missing knowledge, refine sources, and check that replies match how you want the business described.
Share Agent Preview links for external review are available on Starter and Pro.
- Learn more about testing in Agent Playground & Preview.
Publish it to your website
Once the Agent is ready, publish it to your website through Assistrio’s Website Chat Widget — the visitor-facing chat surface on your site. Keep script, iframe, launcher, and mobile layout details on the widget feature page.
- See embedding and visitor UI on the Website Chat Widget feature page.
- Using WordPress, Shopify, Webflow, Wix, Squarespace, or Framer? Follow our step-by-step install guides.
How it works
Assistrio follows a clear path from Agent setup to a live website chatbot. Most teams can complete it without dedicated developer work for the Agent configuration itself.
- Describe and customize your Agent — profile, tone, welcome message, and lead-capture settings.
- Add business knowledge — files, Q&A, snippets, and datasheets you approve.
- Test the Agent — try common questions in Agent Playground & Preview and improve gaps.
- Publish to your website when the Agent is ready.
- For the full guided setup path, See how Assistrio works.
No credit card required · 7-day free trial
Who it is for
A website AI chatbot helps whenever visitors ask the same product, service, or support questions on your site. Industry pages go deeper on vertical workflows — this category page stays focused on the Assistrio chatbot itself.
- SaaS teams answering product and onboarding questions from documentation
- B2B companies qualifying interest and covering sales or support FAQs
- Agencies running branded Agents on client websites
- Service businesses explaining offerings and next steps
- Other businesses with repeat website questions grounded in public knowledge
- See AI Chatbot for SaaS Support for documentation-heavy product sites.
- See B2B support and sales chat for qualification-focused buyer conversations.
- See AI Support Agents for Agencies for multi-client website support.
- Or explore Website Support for Businesses of All Types when your industry is not listed.
Frequently asked questions
Build your AI chatbot for your website
Start a free trial, train an Agent on your business knowledge, test answers, and publish when you are ready — then review conversations and leads in Assistrio.
No credit card required · 7-day free trial
- Looking for support-agent positioning? See AI Customer Support Agent.
- Need embed and visitor UI detail? See the Website Chat Widget.
